July 02, 2003
micropayments may finally be here
Online Comics Guru Scott McCloud (ScottMcCloud.com) has just launched a new comic feature called "The Right Number". Unlike "Planet Earth (and other tourist traps)" or pretty much every other comic strip you read online, it's a pay-to-read comic strip. Just a quarter allows you to read "The Right Number" up to 32 times in an 180 day period.

You're probably thinking Great -- they've found another way to make going online more annoying. But not so. Think about it this way -- visiting Rinkworks.com and playing any of the online games there for fifty cents. Fifty cents that gets you access to all the games for a week. Without any of the banner ads. How about a dime to get full access to The Amazing Cynicalman's Archives for three days? Or two cents to watch a streaming video clip of your favorite band doing your favorite song in concert?

Right now, people who host websites with content pay to let you see the work there. It's a little something called bandwidth. Heck, I don't even think when I'm surfing around that my viewing of a few pages on a site just meant that .28 Mb was just transferred, which adds to the total amount of bandwidth transferred for that site that month which might help to push the total over that site's ISP bandwidth transfer levels which might wind up charging the owner of the site more. No, I just think "This is a cool site! Must read more!".

So how does one who offers content offset these costs? How does one even try to eke out a profit on thier work?

You know how -- those damn banner ads you see on nine out of every ten websites with good content. Puke green, hot pink, and retina-scorching red bars that dance around, flashing so rapidly they induce seizures. You leave a site and a pop-up exit ad appears. While you're at the site, various pop-under ads launch, leaving you to stomp them like so many cockroaches on linoleum. Or perhaps we lock everything away under a subscription model. You pay $14.95 and get access to everything for a month. Or year. Or however long. Or the site offers merchandise.

Banner ads, pop-up ads, pop-under ads -- really freaking annoying. I don't want them on thesnakefarm.com, you don't want them on thesnakefarm.com, they're not going to be at thesnakefarm.com. (Actually, banners only show up slightly before and during the donation drives informing people about the drives, but because people have been conditioned to ignore banner ads, I've had a few people not even know there was a drive happening last May.)

Subscriptions -- It won't work for a site like thesnakefarm.com. I'd lock the archives away, nobody would want to invest ten bucks to get access to the archives for a year. Besides, if you just want to look at one strip, why pay a lot to look at the other 400+ strips on the site? (That's what the micropayment company has to say -- "When you get the urge to enjoy a cheeseburger, do you really feel like buying cheeseburgers for a year?")

Merchandise -- works well if you've got a huge following and you've got money up front to create merchandise that the buyer wants. With a small following like PE(aott)'s, there are very very very few people who would eventually buy something. A webcomic can assume that less than 1% of all visitors will ever buy one thing from an online store.

Which leads us to micropayments. Using a micropayment, you would buy exactly what you wanted -- access to Scott's new comic feature for a quarter, the games at Rinkworks for the price of a newspaper, The Amazing Cynicalman's archives for less than the cost of a gumball, a five minute clip of They Might Be Giants in concert for next to nothing.

If BitPass (BitPass.com) actually succeeds, will I start putting micropayments for the comic strip? I'm not sure. Right now, I'm thinking of making exclusive artwork for you available through a micropayment system -- desktop wallpapers, IM icons, color Sunday strips maybe. But we'll see how well BitPass does first.

Posted at July 2, 2003 11:17 AM



I wouldn't like a micropayment system to be utilized for the comic. That would make it a hassle to access it, and I would probably stop doing so. Not that my opinion matters one bit. Love the comic, though.

Posted by: Zeuge at July 2, 2003 02:47 PM


Your opinions do matter.

I'm not thinking that I'd put the micropayment system up for PE(aott) -- at least, not for the current-most strip. If I did add micropayments for comic strip views, then I might do it for the archives. The most recent month would be free. The earlier stuff might not be.

But I really don't want to put micropayments on viewing the comic strip, so the above will probably never ever happen.

If anything, I'd offer other items through the micropayment system -- five cents for an exclusive PE(aott) wallpaper or five cents for a color Sunday comic. Something like that. I'd try to keep the regular M-F PE(aott) available for anyone to read.

Thanks for reading, Zeuge! I'm really glad you take the time to visit my little website.

Posted by: cartoonlad at July 2, 2003 03:21 PM


A payment system on the archives is a bad idea, IMO. Here's how I read new comics: I find one that looks interesting, look at a few of the recent strips. If those catch my interest, then I start from the beginning. Comics, even those that are mostly single "gag" strips, are serial in nature and are thus better appreciated when you've read the whole archive.

If you have to plop down cash to start from the beginning, you might not dig the strip. Somebody who just had the last month's worth of PE(aott) to read probably wouldn't quite get the strip -- the alien/superhero storyline is older than a month, and it builds on a lot of previous strips.

At the same time, if the cost to see the entire archive was fifty cents, it probably wouldn't be a big deal. Maybe you could make the first month (or rather the first *good* month) free in addition to the most recent month -- just the stuff in between would cost. Then you could read the recent stuff and start at a place relatively near the beginning before you decided whether or not to pay for it.

I love the idea of micropayments, myself. I try and donate to the various Web sites I read (pretty much everyone has PayPal donations these days) but it's a pain to remember to do it on a somewhat regular basis, and I'm never sure how much to donate or how often. I'd love to donate a few bucks a month to each site, but I read too many sites to make that affordable to me. Micropayments that would amount to less than a dollar a month per site seem like a good balance.

I think the idea of paying for exclusive content is good, too. Penny Arcade has had some success with its "Club PA" model, where they give out exclusive comics or art and other goodies each month for anyone who donates any amount in a month. There's usually a post or two in a given month by Tycho and/or Gabe reminding people about Club PA and giving a teaser of the new content. This usually reminds me to donate. If I could automatically give them a quarter a month or something, I definitely would (same goes for you, Thomas).

Posted by: Stephen at July 2, 2003 03:38 PM


I tend to read comics from the very first strip. I'm kind of pedantic and like things to be read in order. Then occasionally, when I'm bored and have nothing to do, I'll go and read from the beginning again. It's amazing how many little things you forget when you have a sieve-like brain such as mine.

Micropayments sound like a good idea though. I don't have a whole lot of money, but I love spending it on things that I feel are worth it. I wish I could afford to donate to all the online comics I love to read, including this one, but for me it's really complicated. I have to steal ask my friends to donate on my behalf because I'm too poor for a credit card and my mum is paranoid and doesn't trust PayPal. Paying for exclusive wallpapers and icons and stuff would be cool though. Especially for people as broke as I am.

Anyway, I know I started this with a point, but I think it became blunt somewhere. I very easily go off on tangents...I hope you managed to discern some semblance of sense out of this comment. I think it's in there somewhere, if very deeply hidden.

Posted by: draicana at July 3, 2003 07:30 AM


It wasn't too hidden. I think it boils down to what I've heard from other people -- an online comic strip with open archives will attract more readers than an online comic strip with a closed (pay-per-view) archive.

What I'm most likely going to do is add extra items and put them behind BitPass's payment thing. Stuff like desktop wallpaper, maybe some color Sunday-like strips, maybe some new short comic works. This is similar to how Penny-Arcade's Club PA and Keenspot's Premium Service work.

Posted by: cartoonlad at July 3, 2003 09:14 AM


I'd like to be able to choose to set up a payment, in which I simply give you 20c a month, regardless of which comics you do, because I think hoping for a strip to be what the "public" wants isn't very good for creativity.

I just sent a request to the BitPass-Team for that:
"Can I set up my payer-account to give a few cents to someone every month for one year, without me having to do anything further, and without spending it all at once?
Like a subscription where not the sites owner decides what I have to give, but I decide, that the site is worth it.
It would be like donations, where you don't have to remember to donate over and over again."

But I am still careful about online-payments. PayPal for example belongs to ebay, and ebay gives personal information to those who feel threatened (it is not quite so easy, but close), so when I spend for something someone doesn't like, I could run into trouble.

Posted by: Draketo at July 6, 2003 04:05 AM


I've asked BitPass about that recurring payment thing, and they've replied:

We can, but have not built yet, a way for recurring billing to be applied to the balance on a spender account. When the balance is low, we could send a reminder to put additional funds into the spender account.

More convenient billing plans will be implemented as resources allow. Your comments help us prioritize which ones to implement first, so please keep the comments coming!

Just so you know, Draketo, you're not the only one who's asked for a subscription rate thing.

Posted by: cartoonlad at July 6, 2003 09:53 AM